Transition Ally Communications Kit
Plug-and-play messaging for layoffs and alumni experience.
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Palette: Evergreen (#022c22), Seafoam (#0d9488), Sand (#fef3c7). Voice: Compassionate, transparent, confident.
Communications Blueprint
| Audience | Channel | Purpose | Asset | | — | — | — | — | | Remaining employees | All-hands + Slack follow-up | Explain the why, outline support for departing peers, reinforce trust | Executive memo template | | People managers | Manager enablement kit | Provide talking points + FAQs for 1:1s | Manager card | | Departing employees | FleetComms email + SMS | Deliver portal access + next steps | Alumni welcome email | | Media / investors | Press note + FAQ | Control the narrative and highlight retained services | FAQ sheet | | Alumni community | Slack + office hours | Maintain belonging, surface wins for employer brand | Alumni Slack guide |
Executive Memo Highlights
Subject: Investing in everyone’s future, even as we change course
Team,
Today we’re making difficult changes that affect valued colleagues. Every affected teammate will receive access to vostego’s Transition Ally program: curated job intelligence, Skill Sprints, mentor office hours, and analytics that keep our leadership accountable...
- Tone: transparent, compassionate, specific about support (90 days, key features, dedicated contacts).
- Include CTA to internal resource hub + reminder about confidentiality expectations.
Manager Talking Points
- Acknowledge emotion – “It’s okay to have questions; I’m committed to clear updates.”
- Explain support – share bullet list of Transition Ally benefits (job board, Skill Sprints, analytics for progress).
- Next actions – confirm they’ll receive FleetComms invite + Slack channel link.
- Feedback loop – direct them to People Ops alias for policy questions.
📝 Provide managers with a one-page PDF summarizing these points plus a timeline (notification, handoff call, day-3 check-in, day-7 resource reminder).
Manager Card Snapshot
| Phase | Script | Reminder | | — | — | — | | Notification | “I’m here for follow-up questions. You’ll get portal info today.” | Share internal FAQ link | | Day 2 Check-in | “How are you feeling about the Transition Ally onboarding?” | Offer office hours slot | | Day 7 Pulse | “Let me know if resources are missing; people team is ready to help.” | Send progress survey |
Alumni Welcome Email (FleetComms)
Subject: Your 90-day vostego.com experience starts now
Hi ,
Transition is tough. vostego.com can help. We've set up a guided path to help you in your next steps, whether that's finding a new role or becoming your own boss. Your portal:
Inside you’ll find curated roles, Interview Sprint, Networking Accelerator, Negotiation Lab and other details from our vostego.com partners.
Next steps:
1. Activate your login within 24 hours (link above).
2. Bookmark 3 roles; we’ll send you a personalized digest tonight.
3. Start vostego.com's guided career assessment to tailor your experience.
We’ll check in weekly and share analytics with so they stay accountable to your progress.
FAQ Highlights
- How long do I keep access? – 90 days with extension options for critical cases.
- Who sees my activity? – HR receives aggregate metrics only (logins, sprint completions, reemployment rate). Personal data stays private.
- What if I already have a coach? – Transition Ally complements existing coaching; Skill Sprints are self-paced.
Timeline Overview
Day -1 Manager briefing call
Day 0 Employee notifications + executive memo
Day 0 Alumni welcome email (auto) + Slack invite
Day 2 Manager follow-up template sent
Day 7 First usage report to HR + reminder nudges
Day 30 Progress town hall + spotlight stories
Automation Tips
- Trigger alumni welcome via FleetComms on
cohort.started; send manager reminders two days ahead of that event. - Attach FAQ +
transition_ally-week0MJML template and include calendar links for office hours. -
Tag recipients with
transition_allyso usage alerts, networking sprints, and negotiation labs automatically queue up.