Transition Ally Communications Kit

Plug-and-play messaging for layoffs and alumni experience.

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Transition Ally Tone Board
Palette: Evergreen (#022c22), Seafoam (#0d9488), Sand (#fef3c7). Voice: Compassionate, transparent, confident.

Communications Blueprint

| Audience | Channel | Purpose | Asset | | — | — | — | — | | Remaining employees | All-hands + Slack follow-up | Explain the why, outline support for departing peers, reinforce trust | Executive memo template | | People managers | Manager enablement kit | Provide talking points + FAQs for 1:1s | Manager card | | Departing employees | FleetComms email + SMS | Deliver portal access + next steps | Alumni welcome email | | Media / investors | Press note + FAQ | Control the narrative and highlight retained services | FAQ sheet | | Alumni community | Slack + office hours | Maintain belonging, surface wins for employer brand | Alumni Slack guide |

Executive Memo Highlights

Subject: Investing in everyone’s future, even as we change course

Team,
Today we’re making difficult changes that affect valued colleagues. Every affected teammate will receive access to vostego’s Transition Ally program: curated job intelligence, Skill Sprints, mentor office hours, and analytics that keep our leadership accountable...
  • Tone: transparent, compassionate, specific about support (90 days, key features, dedicated contacts).
  • Include CTA to internal resource hub + reminder about confidentiality expectations.

Manager Talking Points

  1. Acknowledge emotion – “It’s okay to have questions; I’m committed to clear updates.”
  2. Explain support – share bullet list of Transition Ally benefits (job board, Skill Sprints, analytics for progress).
  3. Next actions – confirm they’ll receive FleetComms invite + Slack channel link.
  4. Feedback loop – direct them to People Ops alias for policy questions.

📝 Provide managers with a one-page PDF summarizing these points plus a timeline (notification, handoff call, day-3 check-in, day-7 resource reminder).

Manager Card Snapshot

| Phase | Script | Reminder | | — | — | — | | Notification | “I’m here for follow-up questions. You’ll get portal info today.” | Share internal FAQ link | | Day 2 Check-in | “How are you feeling about the Transition Ally onboarding?” | Offer office hours slot | | Day 7 Pulse | “Let me know if resources are missing; people team is ready to help.” | Send progress survey |

Alumni Welcome Email (FleetComms)

Subject: Your 90-day vostego.com experience starts now

Hi ,

Transition is tough. vostego.com can help. We've set up a guided path to help you in your next steps, whether that's finding a new role or becoming your own boss. Your portal: 
Inside you’ll find curated roles, Interview Sprint, Networking Accelerator, Negotiation Lab and other details from our vostego.com partners.

Next steps:
1. Activate your login within 24 hours (link above).
2. Bookmark 3 roles; we’ll send you a personalized digest tonight.
3. Start vostego.com's guided career assessment to tailor your experience.

We’ll check in weekly and share analytics with  so they stay accountable to your progress.

FAQ Highlights

  • How long do I keep access? – 90 days with extension options for critical cases.
  • Who sees my activity? – HR receives aggregate metrics only (logins, sprint completions, reemployment rate). Personal data stays private.
  • What if I already have a coach? – Transition Ally complements existing coaching; Skill Sprints are self-paced.

Timeline Overview

Day -1  Manager briefing call
Day 0   Employee notifications + executive memo
Day 0   Alumni welcome email (auto) + Slack invite
Day 2   Manager follow-up template sent
Day 7   First usage report to HR + reminder nudges
Day 30  Progress town hall + spotlight stories

Automation Tips

  • Trigger alumni welcome via FleetComms on cohort.started; send manager reminders two days ahead of that event.
  • Attach FAQ + transition_ally-week0 MJML template and include calendar links for office hours.
  • Tag recipients with transition_ally so usage alerts, networking sprints, and negotiation labs automatically queue up.