Ghosted Prospect Re-Engagement Sequence (Day 5 / 14 / 20)
A three-touch re-engagement sequence for silent prospects that stays light, adds value, and exits gracefully without accusation.
Sequence
Day 5 — One Bump
“Wanted to follow up — happy to answer any questions or hop on a quick call to discuss.”
Day 14 — One Value-Add
Share one relevant article/observation/thought tied to their challenge.
Template: Hi [Name],
Saw [specific insight/article] and thought of your [challenge]. One angle that may help: [one concrete idea].
If useful, happy to talk it through.
Best, [Your Name]
Day 20 — Graceful Exit
“I know timing is everything. If this isn’t right for now, totally understand — happy to reconnect whenever it makes sense.”
Stop Rule
After Day 20, stop active follow-up. Shift to quarterly, no-ask check-ins.
When to Use This Template
- A prospect showed interest and then stopped replying
- You want a clear stop rule to avoid over-chasing
- You need to preserve relationship quality for future timing
✨ Personalization Tips
- {"Keep each touch different"=>"bump, value-add, graceful close"}
- Add one specific insight tied to their original challenge on Day 14
- Keep Day 20 warm and permission-based, never accusatory
- Move to quarterly no-ask touches after sequence completion